Are you wasting marketing dollars because you truly do not understand why consumers buy your healthy foods?
It is the Wild West in the natural food industry.
Consumers are experimenting with various diets and lifestyles. You might think you know your consumer, but do you know why they buy your product?
Do your marketing efforts reflect your consumer’s motivations?
Are you targeting the right consumers in the right way?
No one definition exists of what clean label really is. Companies are arbitrarily creating their own clean label/do not make lists.
You could be making decisions in the short-term that resonate with customers and consumers, but do these products reflect long-term trends? Or is it just a fad, when you thought it would be a long-term trend?
Even simple ingredient changes that you make to a product result in new SKU numbers, communications to customers, managing inventory. Are these changes really needed?
Making wrong decisions, based on this incomplete information, will result in resources, time, and capital that will go down the drain for you and your company.
To really understand clean label trends, marketers need to understand not only consumer sentiment, but also the influencing forces upon natural foods and how these trends impact both body and mind.
The purpose of this website
I have created this site to help share my knowledge of consumer insights and market trends in the natural food and beverage industry. My own eating habits mimic many of the food diets shared by people in the natural market.
I will work to provide many resources regarding the science of what really is healthy and what is not. In the long term, what actually benefits people’s lifestyle, body, and health is what really matters.
Why subscribe to the newsletter
I have created articles on this website related to the development of natural food and beverage products. Article subjects include natural food and ingredient trends, lifestyle eating habits, packaging, and natural foods business strategies.
My thoughts might be unorthodox to some, but I believe to get a long-range perspective of where food is headed, an understanding of all these aspects is needed.
If you like the information I bring, subscribe to my newsletter. I’ll continue to provide you natural food and beverage content with a unique perspective to help you develop your strategies and products.
195 degrees Clean Label Ingredient Tracker
Based on Google Trend Data (Google Search Volume)
Get access to a detailed report on 50 food ingredients ranked by growth rates in the past year based on search volumes. These ingredients have been showing up on various “do not use” lists.
The report has been developed to help you determine which ingredients to attack first in developing clean label food products.
Get Access to the Clean Label Tracker and also subscribe to my newsletter.